Very interesting approach on our behavior with apps, phones en social media:
“Seeking pleasure and avoiding pain are two key motivators in all species. When we feel discomfort, we seek to escape the uncomfortable sensation. Over time, the solution to the user’s pain is found in the product’s use.”
Read more in this article:The Real Reason “Stupid” Startups Raise So Much Money
The video explains clearly how motivating (addictive) it is to do tasks for Roamler, and another video about what Roamler is. I have been a Roamler fan since there first beta launch. It is developed very well, and once you get inside, they take every user very serious, since we users are their assets for their clients… but the business side is not what really interests me….
I had the honour to present the Magic Game Circle as dissect and design model for games at the Van Berlo studio, to discuss it as a possible tool for designing user-product-interaction. It was great to talk with this group of experienced product designers, lot’s of questions, lot’s of thoughts on frustration and designing the users experience. I learned a lot today, and again I realise my vision on play as interaction is not commonly shared easily, the concept of games still holds many tresholds, I wish to say: Life is a game, if you choose to play it ; P
A load research is done in applying games as a tool in therapy to cope with depression, but what if we implement happiness as a default in life, at work…. I would like to suggest more play, for more efficacy, more efficiency and more more… ; )
Together with Adrea Nijhuis from the Dutch Kidneyfoundation we co-presented the lifestylbehaviorchange app/game at the G4H conference: Coach 4 life… many great reactions from the audience afterwards! (ps counter alreasy over 1000 downloads!)
I truly think that play is a very autonomous activity since “playing a game is the voluntary effort to overcome necessary obstacles” (bernard suits). The voluntary aspect of play is most important and most overlooked aspect when games are being designed, but the holy grail for motivation lies in the freedom to participate, to engage and re-engage, just as research shows:
The “What” and “Why” of Goal Pursuits: Human Needs and the Self-Determination of Behavior, Edward L. Deci and Richard M. Ryan (purchase online)
Studies have begun to look at internalization and treatment motivation. Pelletier et al. (1997) developed an internalization measure for psychotherapy and showed that more autonomous motivations were associated with greater satisfaction, less tension, more positive moods during therapy, and greater intentions to persist in treatment. Ryan, Plant, and O’Malley (1995) found that patients in an alcohol treatment program who reported more autonomous reasons for participating attended more regularly and were more involved in the treatment than were those reporting more controlled reasons. Finally, Zeldman, Ryan, and Fiscella (1999) found that patients in a methadone maintenance program who had more self-determined treatment motivation showed greater adherence, including fewer failures at random urine tests for illicit drug use. Further, perceived autonomy-support from clinic staff was also related to better outcomes.
And to conclude: play elicits autonomy too! Since we learn, progress, reflect…
I participated in the conversation Social & Design in Doornakers, in an innovative care center and talked about implementing technology in care for elderly. I briefly spoke about my experience last 20 months implementing technology at Atlant, most important take away, is not only to make the elderly play, but have the employees and organisation play too to make them recognise the value of play to create better wellbeing.
We had great conversation with residents, designers and other innovative neighbourhood initiatives about safety, trust and voluntary effort. After the event an older participant came to me to shake my hand and thank me for making her think different about play again.
- Link to relevant publications: Play on – serious gaming for future seniors
- White paper on motivating exercising elderly: Let’s play
- Video: dancing lady
- Video: man with music
- Video: Active Q’s, play on the table
While playing these simple games like threes, 2084, I recognise the different layers/levels of play, the dynamics of me learning to find easy and difficult strategies which bring me further inside the game and make me able to accomplish higher scores. The dilemmas I experience in finding a strategy and learning when letting go of a strategy is necessary or needed. When to know when to let go and when to hold on to a strategy, that is the real question. Just as in real life, when to let go of a thought, a method, a behaviour when it seems to be working but appears not to be working when the context or situation changes in time, not easy to let go then… And then learning that the holding on to or letting go of a strategy becomes a copingstrategy itself… Read more
I was invited to give a workshop at the Major Game Design and Development at Hanze Hogeschool in Groningen. 16 international students working together in teams to develop serious games for children in Africa, Butterfly works is involved as stakeholder (they developed and implemented a water awarnes game GetH2o in several countries in Africa). The students used the canvas and developed three game concepts within 10 minutes, worked on the magic game circle and had many great questions about balancing the understanding of the definition of game and/or play. Balancing challenge and accessibility in design.
(half way my presentation a student asked: “is this about the magic circle?” I could not be more happy) I love doing workshops!