How we built habits

11/12/2014 21:11

Very interesting approach on our behavior with apps, phones en social media:
“Seeking pleasure and avoiding pain are two key motivators in all species. When we feel discomfort, we seek to escape the uncomfortable sensation. Over time, the solution to the user’s pain is found in the product’s use.”
Read more in this article:The Real Reason “Stupid” Startups Raise So Much Money

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article, behaviorchange, habits, psychology

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